Ecosystem service valuation is a method for assigning economic value to an ecosystem. This is not a holistic process. Many environment benefits such as the production food and water and climate stability cannot be measured by economics alone. To include these additional benefits, researchers developed an innovative method that considers environmental aspects through open dialogue and public engagement.
To promote environmental advocacy, we need science to be a priority to people. But how scientists better communicate their findings to the wider world? Too often, recent studies suggest, science communication fails to address key factors such as audience curiosity and intelligence, political ideology and personal beliefs.