Plastic consumption in high-income countries is on the rise despite increasing awareness of the plastic pollution problem. Recent research has revealed that consumers are driven to use more plastic because they don’t see the waste in their local environment. Instead, it is exported to low-income countries, conveniently taken out of sight and out of mind of the people most responsible.
Many recent studies have reported that shifting to a more sustainable diet can help reduce the impacts of climate change, but it remains unclear what can actually drive widespread diet changes. A new study investigates the behavioral drivers that motivate dietary changes and finds that peer pressure is a significant factor.