While meat alternatives are gaining popularity, not all offer the same sustainability gains. In fact, the general perception of their environmental benefits may be skewed by the technological sophistication of their production. Awareness of these factors can positively influence the public to make more sustainable food choices.
Policy interventions such as effective incentive and reward-based “pull measures”, rather than restrictive penalty-based “push measures”, can be instrumental in shaping the public’s perception of clean transportation adoption. Policy makers can leverage this knowledge to design policies that influence public behavior positively and enable the public to make more environmentally conscious choices.